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  • Writer's pictureMadison Richey

The Unwritten Rules of Social Media Etiquette (That Everyone Breaks)

Today, let's dive into the unspoken rules of social media etiquette – those subtle guidelines we all know but sometimes forget in the heat of the moment.

  1. Thou Shall Not Overuse Hashtags: We've all seen posts drowning in hashtags like #InstaGood #Love #Blessed. Remember, less is more. Quality over quantity, just like Coca-Cola's #ShareACoke campaign that used simple, impactful hashtags to spark conversations.

  2. Mind Your Tone: Text lacks tone, so it's easy for messages to be misinterpreted. Take a cue from Wendy's sassy Twitter replies; they strike a balance between humor and respect, keeping their audience engaged without crossing the line.

  3. Avoid Overposting: No one wants their feed flooded by one account. Be like Netflix; they post regularly but maintain a balance that keeps their audience engaged without overwhelming them.

  4. Respond, Don't React: It's tempting to fire back at negative comments, but take a breath. Starbucks handles feedback with grace, acknowledging concerns and offering solutions, turning negative experiences into positive ones.

  5. Be Authentic: Don't be a robot. People connect with real stories and personalities. Dove's #RealBeauty campaign resonated because it shared authentic stories that touched hearts and sparked conversations.

Remember, social media is a dance of etiquette and authenticity. By mastering these unwritten rules, you can elevate your brand's presence and connect with your audience on a deeper level. Let's keep the social media world classy and engaging!

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